{"id":490868,"date":"2025-12-04T12:46:10","date_gmt":"2025-12-04T12:46:10","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=490868"},"modified":"2025-12-04T12:46:53","modified_gmt":"2025-12-04T12:46:53","slug":"partner-interview-richard-lemmers-vox-solutions","status":"publish","type":"commercialcontent","link":"https:\/\/www.mobileworldlive.com\/partner-interview-richard-lemmers-vox-solutions\/","title":{"rendered":"Partner Interview: Richard Lemmers, Vox Solutions"},"content":{"rendered":"<div class=\"featured_video\"><div style=\"max-width: 100%; margin: 0 auto;\">\r\n                      <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                      <div style=\"padding-bottom: 56.25%; position: relative;\">\r\n                        <div id=\"vixy_player_69574f3062127\" style=\"position:absolute; width:100%; height:100%\"><\/div>\r\n                      <\/div>\r\n                      <script>\r\n                          kWidget.embed({\r\n                              \"targetId\": \"vixy_player_69574f3062127\",\r\n                              \"wid\": \"_557\",\r\n                              \"uiconf_id\": 23455624,\r\n                              \"flashvars\": {},\r\n                              \"entry_id\": \"0_5q2kjezl\"\r\n                          });\r\n                      <\/script>\r\n                    <\/div><\/div>\n<p>Richard Lemmers, Chief Partnership &amp; Alliances Officer, explores the industry\u2019s most pressing challenge on business messaging, from combating fraud and leakage to implementing intelligent, value-based pricing models that drive sustainable growth. Lemmers looks ahead to the future of A2P SMS, its transformation potential, and its emerging role as a strategic platform for targeted communication and advertising.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Richard Lemmers, Chief Partnership &amp; Alliances Officer, explores the industry\u2019s most pressing challenge on business messaging, from combating fraud and <a class=\"more-link\" href=\"https:\/\/www.mobileworldlive.com\/partner-interview-richard-lemmers-vox-solutions\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":49,"featured_media":490860,"template":"","categories":[14886854],"site-option":[14886880],"event-cat":[15070557],"class_list":["post-490868","commercialcontent","type-commercialcontent","status-publish","has-post-thumbnail","hentry","category-gsma","event-cat-mwc-doha-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Partner Interview: Richard Lemmers, V... - Mobile World Live<\/title>\n<meta name=\"description\" content=\"Richard Lemmers, Chief Partnership &amp; Alliances Officer, explores the industry\u2019s most pressing challenge on business messaging, from combating fraud and leakage to implementing intelligent, value-based pricing models that drive sustainable growth. 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