{"id":491831,"date":"2025-12-16T09:38:28","date_gmt":"2025-12-16T09:38:28","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=491831"},"modified":"2025-12-17T09:41:10","modified_gmt":"2025-12-17T09:41:10","slug":"los-fabricantes-de-smartphones-reducen-las-especificaciones-para-compensar-costes","status":"publish","type":"post","link":"https:\/\/www.mobileworldlive.com\/spanish\/los-fabricantes-de-smartphones-reducen-las-especificaciones-para-compensar-costes\/","title":{"rendered":"Los fabricantes de smartphones reducen las especificaciones para compensar costes"},"content":{"rendered":"\n

Counterpoint Research ha destacado que algunos fabricantes de smartphones est\u00e1n reduciendo los componentes que utilizan en ciertos modelos para compensar el encarecimiento de la memoria. La firma de an\u00e1lisis se ha convertido en la \u00faltima que recorta sus pron\u00f3sticos para 2026<\/a>.<\/p>\n\n\n\n

Se\u00f1ala que el aumento del precio de la memoria de acceso aleatorio din\u00e1mico (DRAM) ha incrementado el coste de fabricaci\u00f3n de los smartphones alrededor de un 25% para los modelos de gama baja y un 10% para los de gama alta desde principios de a\u00f1o.<\/p>\n\n\n\n

Se espera que los costes vuelvan a aumentar entre un 10 y un 15% a lo largo del primer semestre de 2026.<\/p>\n\n\n\n

Shenghao Bai, analista de Counterpoint Research, indica que algunos de los m\u00e1s afectados est\u00e1n adoptando estrategias para mitigar estos aumentos.<\/p>\n\n\n\n

“En algunos modelos, estamos viendo reducciones de componentes como m\u00f3dulos de c\u00e1mara y soluciones de periscopio, pantallas, componentes de audio y, por supuesto, configuraciones de memoria”, se\u00f1al\u00f3.<\/p>\n\n\n\n

“Entre otras t\u00e1cticas figuran tambi\u00e9n reutilizar componentes antiguos, optimizar el cat\u00e1logo de productos e impulsar a los consumidores hacia variantes Pro con especificaciones m\u00e1s altas y la adopci\u00f3n de nuevos dise\u00f1os para estimular las renovaciones”.<\/p>\n\n\n\n

Revisi\u00f3n a la baja<\/strong><\/p>\n\n\n\n

Estos comentarios surgen cuando Counterpoint Research sigue los pasos de IDC, otra firma de an\u00e1lisis, en cuanto a revisar su anterior pron\u00f3stico de crecimiento en las ventas de smartphones en 2026, cambi\u00e1ndolo por uno de disminuci\u00f3n.<\/p>\n\n\n\n

Se espera una ca\u00edda del 2,1% interanual en 2026, en comparaci\u00f3n con la anterior expectativa de un leve incremento.<\/p>\n\n\n\n

A principios de este mes, IDC pronostic\u00f3 una disminuci\u00f3n de casi el 1% en 2026.<\/p>\n\n\n\n

Counterpoint Research prev\u00e9 que los fabricantes en China ser\u00e1n los que experimenten la mayor ca\u00edda de ventas, y que los modelos de menor precio sean probablemente el segmento m\u00e1s afectado.<\/p>\n\n\n\n

Se espera que los precios de venta promedio aumenten en general.<\/p>\n\n\n\n

Yang Wang, analista de Counterpoint Research, se\u00f1ala que en el extremo m\u00e1s barato del mercado “los aumentos pronunciados de precios de los smartphones no son sostenibles” y se espera que los fabricantes “comiencen a recortar partes de sus cat\u00e1logos” como resultado.<\/p>\n\n\n\n

“Apple y Samsung son las marcas mejor posicionadas para afrontar los pr\u00f3ximos trimestres”, a\u00f1adi\u00f3 Wang. “Pero ser\u00e1 dif\u00edcil para otros que no tengan tanto margen de maniobra gestionar la cuota de mercado frente a los m\u00e1rgenes de beneficio. Veremos c\u00f3mo se desarrolla, especialmente con los fabricantes chinos, a medida que avance el a\u00f1o”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Counterpoint Research ha destacado que algunos fabricantes de smartphones est\u00e1n reduciendo los componentes que utilizan en ciertos modelos para compensar Read more…<\/a><\/p>\n","protected":false},"author":20188,"featured_media":290816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14886924],"tags":[],"site-option":[],"event-cat":[],"class_list":["post-491831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spanish"],"acf":[],"apple_news_notices":[],"yoast_head":"\nLos fabricantes de smartphones reduce... - 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