1.0Mobile World Livehttps://www.mobileworldlive.comJustin Springhamhttps://www.mobileworldlive.com/author/justin-springham/Interview: Vivek Badrinath, GSMArich600338<blockquote class="wp-embedded-content" data-secret="ZxtfEUqzbJ"><a href="https://www.mobileworldlive.com/gsma/interview-vivek-badrinath-gsma/">Interview: Vivek Badrinath, GSMA</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mobileworldlive.com/gsma/interview-vivek-badrinath-gsma/embed/#?secret=ZxtfEUqzbJ" width="600" height="338" title="“Interview: Vivek Badrinath, GSMA” — Mobile World Live" data-secret="ZxtfEUqzbJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
/* ]]> */
</script>
https://assets.mobileworldlive.com/wp-content/uploads/2025/04/10093132/vivek4.jpg650365In an exclusive, Mobile World Live's Justin Springham sits down with Vivek Badrinath, GSMA’s new director general, in his first media interview since taking over from Mats Granryd. We get an insight into his management style, objectives for the organisation over the next year and how he will support growth of MWC Barcelona.